Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It’s not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you’ll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

2. Stealth Marketing

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym “GWP” stands for “Gift with Purchase”. As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product. Free offers help with the buying decision and increase sales.

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide.” And of course tell them about your referral incentive program – let them know what’s in for them.

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, “It’s not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don’t try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor’s strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I’m joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

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Salon & Spa Software

When you run a salon or spa business keeping track of clients, appointments, inventory, payroll, gift cards, and accounts payable let alone credit card processing and marketing can be overwhelming and take too much time. You can solve this problem by effectively managing your accounting with software specifically designed to manage salons and spas. Whether you run a salon, spa, Hair salon, Beauty Salon, Nail Salon, Medical Spa or Laser Center choosing the best business management software will make the difference between success and failure.

One example of effective salon software is Advantage Salon and Spa Software. Since 1998, this tool has been installed by over 5000 companies around the world. Advantage is a complete business management system with features like appointment book, point of sale, client management, inventory control, payroll, credit card processing, gift cards, accounts payable, marketing with full financial accounting. With your front desk functions, like appointment book, cash register and client management integrated with office functions, like inventory control, payroll, accounts payable and financials, your business will run more effectively and profitably.

Inventory control is integral to business success. Salon software will take away the headaches of managing a business with handwritten notes. Software will help you control inventory shrinkage, re-order inventory items. Another benefit of salon software is the ability to easily keep track of payroll and commissions.

Keeping track of loyalty program and gift cards also become much simpler and you will be able to offer more programs to your clients which will increase repeat business and referrals. With salon software, you can track non returning customers, better manage standing appointments, and generate mailing labels and call lists for your marketing campaigns. Some software, like Advantage, will internally track client loyalty point programs and award points for every dollar a customer spends in your business.

When choosing salon accounting software, be sure to find a solution that uses that latest technology. Advantage Salon Software is a true 32-bit windows program, which was developed using Microsoft development tools making it compatible with all versions of Windows 95 and higher. This means that it will work now and in the future. In addition, true 32 bit software operates at the fastest speed possible. Using Windows standard features also makes software easy to use with little or no training. The latest software will enable true multi-user and network capabilities. That way, you can share data with all your computers and allow all of your employees to use the system.

Anybody who manages a salon or spa business will benefit by using accounting software specifically designed for their industry. Choose a strong solution, like Advantage Salon Software that will integrate all your business functions and provide the benefits of the latest technology.

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Beauty Salon Spas: What Are the Benefits of a Salon Spa?

I’m sure you have heard of the “Salon and Spa” by now. Although you might have, you want to be sure not to mix up beauty salons with beauty salon spas. Yes, they are quite similar and alike in many ways, but there are radical changes going on within a traditional beauty salon spa. For that reason, if you have yet to try a spa, you should definitely think about doing so.

When it comes to visiting a beauty salon spa, many individuals ponder what are the benefits of going to a spa vs a salon. As mentioned earlier, traditional beauty salons and beauty salon spas are not the same, despite the fact that many people actually think that they are. Therefore, you should think about visiting a spa just for the new experiences that you will have. In all honesty, it is something that you will likely cherish for years to come.

One of the reasons why a spa visit will likely be a memorable one for you is because of the services that you will be able to experience. When examining the services that could be provided to you, it is important to remember that not all spas are the same, and not all services will be the same from salon to salon. For that reason, if you are looking for a particular service, like customized cosmetics, you may want to think about contacting your local salon spa ahead of time to first make sure that they do offer custom cosmetics.

Despite the possibility of various services being offered, there are many services that are offered by most spas. As a reminder, spas are similar to traditional salons, but with added amenities such as skin care and skin treatments. In terms of the similarities, you will find that spas regularly offer common treatments like hair care, such as hair trimming and hair coloring. Nail care, tanning, and makeup applications, custom makeup for bridal parties are also commonly offered at most beauty salon spas.

One of the major differences between a spa and a traditional beauty salon, it is the spa experience and setting. Spas are known for their peaceful surroundings. Some beauty salons are too, but many are focused more on seeing as many clients as possible, as opposed to making everyone feel like they could stay all day. In addition to the spa-like settings, you will also find that many spa treatments are offered at many spas. Although not very common, you may be able to undergo laser treatment, get your spider veins or other unsightly skin issues resolved. A number of spas are not starting to offer BOTOX injections, laser hair removal and dermabrasion. Each year, more spas are making the decision to offer these type of services. With these added services also means added revenue for their salon. Most spas now have massage therapy on site. Additional spa treatment may also be available, but it tends to depend on the beauty salon spa in question.

As a reminder, the above mentioned spa services are just a few of the many that you may find available at your local spa, you will need to inquire with each individual spa for amenities before making an appointment. Since different beauty salon spas are operated in different ways, you may want to think about references from family or friends. And always with any cosmetic services with BOTOX, check and make sure they are using proper techniques to clean equipment or store products. This will help make it easier for you to find the salon or spa that can best fit you and all of your needs.

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Salon Spa Equipment – All About Ambiance!

When a woman goes in to get her hair cut and colored, she wants to be pampered and to feel as though she has walked into her own private little piece of heaven…if only for just an hour or two. Spas and salons of today are thriving to make your hair and body experience worthwhile. How a salon looks from the moment you walk through the front doors really reflects what kind of experience you are going to have. That’s why it is important that no detail is spared when trying to create a peaceful and tranquil spa while tipping on the side of trendy. The key to achieving this is to color and style the place properly and to purchase the best salon spa equipment.

The entrance to a salon is very important because it is the first thing that customers see when they walk into your place of business. You never get a second chance to make a first impression so created the right feel is important. If you are going for a sleek and sophisticated style, your welcome and sign-in desk should have clean lines and the clutter should be limited. The same goes for the waiting area.

Comfortable chairs and couches where the customer can lounge and read fashion magazines while they wait for their stylist to call them back should be just as stylish and comfortable. A few simple touches such as fresh flower arrangements and a beverage station will have your customers off on an impressive start. Once they enter the salon where the work is done, it should mimic the sophistication of the front area. Modern styling chairs and mirrors should all match each other. There shouldn’t be a hint of mismatched hodge podge anywhere.

Getting the right salon spa equipment in your business is such an important element in achieving success. If your customers feel as though their experience did not live up to their expectations, you will not achieve your desired success. If you go the extra mile for your customer, making sure that they are comfortable and that your salon is eye candy for them, the word of mouth that will come from their experience will bring in a plethora of customers. Before you know it, you’ll be talking about expansion!

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Achieving Excellence – In Salon Spa Customer Service

A wise friend and colleague said to me over 25 years ago:

“Your client expects more from you today than she did yesterday. So, you’d better finds ways to constantly improve and keep her excited and eager to return

Because if you don’t someone else will….”

To keep ahead of the game requires being constantly on the look out for new and innovative treatments; techniques; treatment room set-ups; products; product presentation displays etc. In fact anything that keeps the business full of life and vitality. This is part of your on-going, continued research into and growing the business. But to be a real front runner in the 21st Century Beauty Business an effective Customer Service Policy is essential. It will be the blueprint for how you want your clients treated by the entire team.

Today’s aware salon or spa client expects “Five Star Service” each and every time they visit. They want a level of care only deliverable by highly professional therapists and aestheticians. And that can only be guaranteed if systems and policies are in place. In developing your salon / spas Customer Service Policy document you first need to know what level of service your clients receive at present. Is it?

The expected
Above expectations or is it
Out-standing, the type of service that makes them walking advertisements for your salon / spa.

If you like the idea of free word-of-mouth advertising then aiming for and maintaining the “C” type service requires effort and organization. You then need to ask yourself do all clients coming into my facility receive.

A warm welcome – they are you guest
Detailed treatment menu information – aware of all the salon / spa offers
Great ‘first impression’ – superbly maintained premises
Guaranteed hygiene – premises, equipment, staff
Full consultation / analysis before service – pre-sells the treatments on offer
Professional highly skilled therapists – educated on all treatments & products
Treatment / treatment program recommendation – one treatment gives good results a program gives lasting results
Magic Moments – all the little things that delights the client and sets your salon or spa apart and above the competition
Education – an informed client is a trusting loyal client
Home skincare prescription – professional recommendation and correct retail product usage advice
Client focused Retailing – 24/7 only delivers and maintains on-going results
Detailed client record files – knowledge is a powerful tool for the therapist
Re-booking – essential for the clients long-term results – salon spa profitability and staff retention
Appointment reminders – confirming is part of the service
Follow-up care – lets the client know you care
Client retention / retrieval – if there is a complaint fix it
Regular contact – telephone, newsletter, email, Birthday and Christmas card
Loyalty Program – reward them for being consistent and loyal clients

Using these guidelines an effective Customer Service Policy can be formulated to suit the individual salon / spas requirements. I believe Achieving Excellence in Salon Spa Customer Service should be the goal of every beauty business owner. And it can be achieved with formal written policies and workable procedures and systems. Every beauty business must have a Salon Spa Policies Systems Manual that the entire team is inducted into and upholds so they can deliver — Excellent Customer Service each and every appointment.

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